Content that builds credibility and trust

Using a freelance content writer on a needs basis is a budget-friendly way to boost your content.

Whether that’s creating a cornerstone piece of thought leadership, a customer case study, or a longer form guide, I’m here to be your content comrade whenever you need me.

For me, being upfront about cost is really important.

That’s why I’ve clearly set out my pricing here. I’ve seen my fair share of lousy content and I know the time and skill it takes to create the quality stuff.

Articles & Blog Posts

If you’re after a quick 300 word post to fill your blog, I’m probably not the content writer for you.

But…

If you want an insightful article that answers your customers’ big questions, positioning you as a trusted partner, you’re in the right place.

Here's what I offer:

A creative idea for your article mapped to your customers’ biggest pain points.
An interview with your subject matter expert (this might be you or someone in your company) to pluck out the insights hiding in their brilliant head.
Extensive background research. I scour news sites and listen to industry thought leaders to carefully select statistics and quotes to support your expert’s insights.
SEO keywords inserted into all the right places to gratify the almighty Google. Plus an optimised title tag and meta description for each article.
Links to your product/services expertly weaved into your piece to nail that delicious mix of journalism and marketing.
Two rounds of revisions to make sure you’re thrilled with the final piece.

$775

(for 1000 word article)

See samples of my articles

eBooks, Guides & Whitepapers

To build a healthy email list, you’re going to need a robust piece of content. This is where something more substantial like an eBook, How-To Guide, Research Report or Whitepaper comes in.

Here's what I offer:

A creative idea for your eBook, guide or whitepaper mapped to your customers’ biggest pain points.
Competitor research, planning and outline of chapters and contents
Up to 3 interviews with your subject matter experts to get the all-important information to populate your eBook
Extensive background research. I scour news sites and listen to industry thought leaders to carefully select statistics and quotes to support your expert’s insights.
Links to your product/services and a strategic call to action expertly weaved into your piece to nail that delicious mix of journalism and marketing.
Two rounds of revisions to make sure you’re thrilled with the final piece.

$1495

(for a 6 page eBook)

See samples of eBooks I’ve written

B2B Marketers allocate an average of 26% of their marketing budget to content marketing.

The most effective spend closer to 40% on content.

*Marketing Insider Group

Case study + testimonial package

Many of my clients use both case studies and testimonials on their website, but in different places. The beauty of this approach is you can interview your clients once and create both types of content. This can be a cost effective way to get two pieces of content at once.

Package includes:

Briefing and strategy call
Research on your client’s company
An in-depth interview with your client
A copy of the interview transcript (handy for use in other marketing material)
500 word case study
100 word testimonial
Professional editing and proofreading

$895

Have a Question?

What do you base your prices on?

I follow standard freelance writing rates in Australia. To get an idea of industry pricing standards for copywriters in Australia check out these guides from The Clever Copywriting School and Media Entertainment and Arts Alliance (MEAA).

Since I’m not your employee, my rates also account for:

Not having the cost of having me in your office (think laptop, software licensing fees etc.) Plus I won’t bug you for that fancy ergonomic chair.
No extra employee payments like sick leave, superannuation, public holidays and annual leave.

Do you only write 1000 word articles?

I write longer and shorter pieces as well, this length is most popular with my clients and what I recommend for maximum engagement. Also, there’s growing evidence that longer-form content (over 1000 words) ranks better in Google which is why this length is becoming more popular.

I don’t have a content plan or strategy – can you help with that too?

Yes, sure can. In fact, it’s my most common request from new businesses to get their blog up and running.

Articles & Blog Posts

Here's what I offer:

$775

“Clare’s writing was compelling and clear. I had the distinct impression I’d actually written the article – even though I knew I hadn’t!”

“Clare converted both what I said and the intent behind it into accurate, concise content. She was very easy to work with and I would recommend her without hesitation.”

“Clare has an amazing eye for balancing information and promotion, and is an expert at using brand messaging in a way that doesn’t turn readers off.”

“Clare was very clear about timelines and expectations and got back to me faster than I expected.”

“Clare absolutely nailed my tone of voice, she totally understood our offering and I didn’t have to keep explaining things – she just got it.”

“Clare is relaxed and friendly. The interview set-up was easy and flexible, and the finished piece of content was great.”

eBooks, Guides & Whitepapers

Here's what I offer:

$1495

B2B Marketers allocate an average of 26% of their marketing budget to content marketing.

The most effective spend closer to 40% on content.

Case study + testimonial package

Package includes:

$895

Other Content

Have a Question?

What do you base your prices on?

Do you only write 1000 word articles?

I don’t have a content plan or strategy – can you help with that too?

Articles & Blog Posts

Here's what I offer:

$775

“Clare’s writing was compelling and clear. I had the distinct impression I’d actually written the article – even though I knew I hadn’t!”

“Clare converted both what I said and the intent behind it into accurate, concise content. She was very easy to work with and I would recommend her without hesitation.”

“Clare has an amazing eye for balancing information and promotion, and is an expert at using brand messaging in a way that doesn’t turn readers off.”

“Clare was very clear about timelines and expectations and got back to me faster than I expected.”

“Clare absolutely nailed my tone of voice, she totally understood our offering and I didn’t have to keep explaining things – she just got it.”

“Clare is relaxed and friendly. The interview set-up was easy and flexible, and the finished piece of content was great.”

eBooks, Guides & Whitepapers

Here's what I offer:

$1495

B2B Marketers allocate an average of 26% of their marketing budget to content marketing.

The most effective spend closer to 40% on content.

Case study + testimonial package

Package includes:

$895

Other Content

Have a Question?

What do you base your prices on?

Do you only write 1000 word articles?

I don’t have a content plan or strategy – can you help with that too?

Let's build some authority