Want to create some thought leadership? Build your authority in your industry?

Smart move.

Giving away your ideas creates a powerful bond of trust with your audience. And we know that trust is one of the biggest factors that influence a buying decision.

In fact, B2B buyers are likely to pay more to work with companies who have clearly articulated their vision through thought leadership.

But where do you start?

Where are the ideas coming from?

And who’s going to actually write it?

Maybe you’ve already tried insourcing content creation but given up – there’s only so many times you can believe your experts are “getting to it tomorrow”.

What if I told you there’s a way to save your sanity AND get the content you need to start educating, inspiring and building your brand?

All without spending a cent of your marketing budget.

This guide will step you through how to create brand-boosting thought leadership using only internal resources:

• How to choose your content creators
• How to convince them to contribute
• How to turn their insights into an article
• And how to fix it if it all goes tits up