Want to create some thought leadership? Build your authority in your industry?
Giving away your ideas creates a powerful bond of trust with your audience. And we know that trust is one of the biggest factors that influence a buying decision.
In fact, B2B buyers are likely to pay more to work with companies who have clearly articulated their vision through thought leadership.
But where do you start?
Where are the ideas coming from?
And who’s going to actually write it?