A lead magnet is a valuable tool. They’re one of the best ways to collect first party data – an essential for any B2B brand in our soon-to-be-cookiless world.
But beyond just collecting data, you can lead them to your ultimate destination. This could be to book a consultation, download another resource, or buy a product or service.
It’s a simple strategy that works.
Unless, that is, they get lost along the way.
There are so many ways to lose your readers: