How does a case study work?

HOW DOES A CASE STUDY WORK?

So you’re thinking of being part of a case study? Good on you!

You probably have a few questions, right? The first, and most important, being “why should I be part of a case study?”

Case studies help you:

Raise your company’s profile
Boost your personal brand (I’ll make you sound awesome)
Feel warm and fuzzy knowing you’re helping someone out
Score some free promotion on social media

Meet your interviewer

website-content-writing-service-clare-hastings

Hi, I’m Clare Hastings, a freelance content writer specialising in B2B technology. I’m a trained journalist so I know how to make interviews professional yet relaxing. I’ve interviewed hundreds of people from all walks of life, and love getting to the heart of the story.

My clients are mainly tech companies, but I like to keep my case studies “human”.

I’m less interested in the technical nuts and bolts and more interested in how the technology made a difference to YOU and YOUR TEAM.

5 step case study process

I have a simple 5 step process for writing case studies. This keeps your time commitment to a minimum and makes sure we produce a fabulous case study.

1. Book a time

Choose a time from my instant booking system. Your booking is automatically sent to your calendar.

2. Send results

Send me any stats you have about the results you’ve achieved e.g. 50% growth in revenue, call waiting times reduced by 2 minutes.

3. Review questions

I’ll send you the questions I’m planning to cover so you can prepare in advance and run them by your comms team if needed.

4. Interview

30 minute interview via zoom where we’ll go through the questions I sent.

5. Sign off

Your opportunity to review your quotes and make sure all details are captured correctly.

FAQs

How long will it take?

All up I will need around one hour of your time to review questions, do the interview and approve the finished case study

What if I don’t have results to share?

If you don’t have hard numbers to share, no problem. We can focus on other aspects like improving efficiency, the impact it had on your team, or productivity gains.

Can I answer your questions via email?

An important part of my case study process is speaking to people – I’ve found this is the only way to discover the “real” impact a product or service has had. You are welcome to send responses via email but we’ll still need a short interview to dig a bit deeper into your responses.

Will the interview be recorded?

Yes, it will but it is purely for my own use. Basically, I can’t type and listen at the same time!

What happens if I’m not happy with the final product?

Nothing will be ever published without your permission. If you’re not happy with a quote or if I’ve misheard a detail (it happens), just let me know and we can fix it.

Where will the case study be published and promoted?

In most cases the case study will be published on my client’s website and promoted via their social media channels (which is great exposure for your brand!). Occasionally they may use it in a marketing or PR campaign but best to check with them if this is a concern.