“Combines human-centered storytelling with information, tailored perfectly for B2B technology customers.“
Clare clearly has a great deal of knowledge around the intricacies of pain points within HR and the way technology can help. She produced a really well-rounded, compelling customer story that was also fun to read!
She beautifully articulated the key messages we’d discussed, bringing out the customer’s experience in a thoughtful, human way. The tone of voice was spot on – friendly, knowledgeable, and detailed enough without losing the pace.
I had total confidence throughout the process – Clare was responsive, friendly, and professional. I particularly appreciated her advice on picking one distinct storyline, rather than talking to many different benefits and diluting the message.
I would recommend Clare for high-quality content that really needs to resonate with your ideal customer. Particularly content that tells a compelling story.