“Combines human-centered storytelling with information, tailored perfectly for B2B technology customers.“
Clare clearly has a great deal of knowledge around the intricacies of pain points within HR and the way technology can help. She produced a really well-rounded, compelling customer story that was also fun to read!
She beautifully articulated the key messages we’d discussed, bringing out the customer’s experience in a thoughtful, human way. The tone of voice was spot on – friendly, knowledgeable, and detailed enough without losing the pace.
I had total confidence throughout the process – Clare was responsive, friendly, and professional. I particularly appreciated her advice on picking one distinct storyline, rather than talking to many different benefits and diluting the message.
I would recommend Clare for high-quality content that really needs to resonate with your ideal customer. Particularly content that tells a compelling story.
“Clare combines human-centered storytelling with detail and information, delivered in a way that works perfectly for B2B technology customers.“
“Clare’s work is nothing short of masterful.”
“The whitepaper Clare wrote was easy to understand but never condescending. It was clear that she really understood our audience.”
“Easy to understand without being condescending”
As an organisation that deals with complex topics, we were looking for someone who could bring a professional writer’s expertise to our work. The whitepaper Clare wrote was easy to understand, but never condescending, and it was clear that she really understood our audience.
Clare has an excellent process to ensure our content creation stayed on track. Thoughout the way, she added value by making suggestions for external research and quotes that gave our content more credibility.
I would recommend Clare without hesitation to any B2B company looking to create high-quality content.
“Clare nailed the task of communicating technical content in a fun, engaging tone of voice.”
“What seemed like a mountain for us to climb was no problem for Clare”
We hired Clare to help us with some content projects that had been on our list for a long time. What seemed like a mountain for us to climb was no problem for Clare. Her helpful attitude and clear, simple process made it easy for me to hand over everything she needed to complete our content.
She was able to adjust the writing style to our preference and nailed the task of communicating technical content in a fun, engaging tone of voice. I would recommend Clare to any business looking to create clear content that is engaging to read.
I needed someone who could take the various points rattling around my head and distil them into meaningful and interesting articles. It was something I simply do not have the ability or time to do.
The LinkedIn content Clare created was very well written, providing an interesting and intellectual read for the intended audience. I really liked that the language and style reflected previous works I had written, though much more eloquently produced.
Clare was a delight to work with, she was professional with a relaxed friendly demeanour which enabled us to quickly build rapport. If you’re looking for someone to bring a genuine level of interest and support to your project, look no further.