Why Me?

WHY CHOOSE
ME?

The beauty of the world today is you have options:

Paperback or Kindle? Netflix or free-to-air? Avocado toast or mortgage?

When it comes to finding someone to write your content, the choice is yours. A faceless writer that will churn out some adequate but uninspiring content? Or someone who will take the time to get to know your business. Someone who will work with you and your people to uncover your unique point of view.

Yes, there are lots of content writing services in Australia, so why choose me?

I think like a marketer. I write like a journalist.

Writing has been at the core of what I do for as long as I can remember.

I have a B.A in Journalism with a 10 year career in marketing. This powerful combination has given me the editorial eye to find the best angle for your content, and the marketing know-how to highlight your brand in all the right places.

Hey, I’m Clare.

I offer content writing services for Australian B2B companies who want to position their brand as a trusted authority.

I uncover the expertise trapped inside the heads of your leaders and subject matter experts. And then turn their ideas into content.

It’s what I love and what I’m good at. You might not be the best writer and that’s cool, I’m rubbish at fixing my toilet which is why I let my plumber to do it.

Not your regular content writing service

Instead of telling you what I do, here are a few things I don’t do:

I don’t write without input from you or your team. Tapping into your unique insights is the only way to create the kind of rich, original content that is going to build your brand authority.
I never go in blind. I’m all about the research, research, research! I go deep with competitor, audience, and topic research to make sure I’m equipped with the information I need to unleash your insights.
I won’t push content you don’t need. I believe a little bit of quality content goes a long way and I work hard to build lasting relationships based on what you need, not what I sell.

Content writing is my happy place

17 years ago I left university with a Journalism degree and these parting words from my professor ringing in my ears, “You’re all going to end up desperately unhappy with very little money and zero job satisfaction.”

I promptly found a new career in marketing.

I loved marketing, the way I could cleverly mix words together to inspire people to do things. Oh, the fun! The power!

But it was when I stumbled upon the role of content marketer, I knew I had arrived.

The perfect mix of my journalism foundations and marketing skills. And I got to write content everyday! Content that would educate and help people do their jobs better.

I’d found where I wanted to be. And have been honing my content writing skills ever since.

From innovation to deep space stations

I’ve worked for law firms, sales consultants, HR Tech companies and software developers. I’ve interviewed experts on intelligence (both the artificial and emotional kind). I’ve nerded out with blockchain, data governance and digital strategies.

I’ve even told the story of how a NASA flight director used a toothbrush to save a space station.

Whatever you’ve got for me, I’m ready.

See, I might not be up close and personal with your subject matter right now but once you’re my client, I go all-in for you. Obsessive research, fact-finding missions, and in-depth interviews.

Content I can help you with

Oh, here's something I wrote for you

website-content-writing-services-Marketers_guide_insourcing_content

Geez, you’ve made it all the way down here! I’m flattered.

Some random stuff about me:

I’m a stickler for grammar. I’m forever pointing out misused apostrophes and letting unsuspecting cafe owners know they’ve spelled avocado wrong (drives my husband crazy but I guarantee your content will love me for it).
I have two adorable girls that keep me busy and topped up with hugs.
I love peanut butter but hate peanuts (I know weird, right!)
After being a devoted Sydney-sider for 31 years, I made like a whale and migrated south to Helensburgh (or “The Burgh” as us locals affectionately call it), a small town near Wollongong.
When I was three years old I was hand-picked from the audience at the Opera House to conduct the Sydney Symphony Orchestra. Despite this promising start, I didn’t go on to be a musical maestro and my talent is now limited to playing DJ on Spotify.