White papers are perhaps THE most powerful trust-building content you can create.
Sharing your expert advice, perspectives and guidance helps your reader feel confident that you’re a reliable source of information and a trustworthy business partner. And they’re a brilliant lead-generation tool.
I’m a white paper writer so of course I’m going to be a fan. But guess who loves them even more than me?
Your customers.
*Curata
Say what you will about white papers (bland, long-winded, snooze fest), your customers are mad for them.
They eat them up like a pack of melting Tim Tams on a hot day.
White papers are one of those things that sit on your to-do list for what seems like forever. Somehow you never seem to find the time, motivation, or headspace needed to write it.
Luckily for you, I actually love writing white papers! And I have the time to give it the love and attention it deserves.
Getting knee-deep in research, compiling reams of information, and then distilling it down into easy to understand language. Yep, call me a nerd but that stuff lights me up!
A good white paper conveys a strong point of view. It captures a unique way of looking at things. So it’s essential that the voices of your experts ring loud and true throughout.
I take a journalistic approach to writing white papers, interviewing each of your experts to understand their unique point of view, and translating that into words your customers want to hear.
Let’s face it, experts LOVE a bit of jargon. But your customers? Not so much.
I cut through the jargon and business speak to uncover your big ideas and central insights. And while I’m busy writing your white paper, my marketing brain is ticking along, looking for clever ways to integrate your brand messages.
As a marketer you’re busy. And not just the fake “busy” you see on LinkedIn. Like for-real busy. The last thing you need is to outsource something only for it to create more work for you.
I’m not going to lie, there will be work involved. But it’s my job to keep your involvement to a minimum.
I have a simple 5 step process that keeps your whitepaper project on track.
Here’s how it works:
White papers vary in length from 6 to 50 pages (yes I’ve seen one!).
To simplify things, I have some standard white paper packages. This includes a basic white paper which includes 6 sections:
If you’re after something more in-depth, I can certainly create this for you. Get in touch for a fixed price quote (once quoted price will not change unless scope does).
PLUS
PLUS
*Demand Gen Report
How good would it feel to get that white paper out of the ideas list and into the “done” column?
Imagine being the proud owner of a well-researched, high-quality white paper that can be used as part of your marketing for a year or longer.
So get out your favourite pen and get ready to check “white paper” off your list (and do a little happy dance if you like).
You’re just three steps away from finally ticking white paper off your to-do list.
