White papers are perhaps THE most powerful trust-building content you can create.
Sharing your expert advice, perspectives and guidance helps your reader feel confident that you’re a reliable source of information and a trustworthy business partner. And they’re a brilliant lead-generation tool.
I’m a white paper writer so of course I’m going to be a fan. But guess who loves them even more than me?
Your customers.
*Curata
Say what you will about white papers (bland, long-winded, snooze fest), your customers are mad for them.
They eat them up like a pack of melting Tim Tams on a hot day.
White papers are one of those things that sit on your to-do list for what seems like forever. Somehow you never seem to find the time, motivation, or headspace needed to write it.
Luckily for you, I actually love writing white papers! And I have the time to give it the love and attention it deserves.
Getting knee-deep in research, compiling reams of information, and then distilling it down into easy to understand language. Yep, call me a nerd but that stuff lights me up!
A good white paper conveys a strong point of view. It captures a unique way of looking at things. So it’s essential that the voices of your experts ring loud and true throughout.
I take a journalistic approach to writing white papers, interviewing each of your experts to understand their unique point of view, and translating that into words your customers want to hear.
Let’s face it, experts LOVE a bit of jargon. But your customers? Not so much.
I cut through the jargon and business speak to uncover your big ideas and central insights. And while I’m busy writing your white paper, my marketing brain is ticking along, looking for clever ways to integrate your brand messages.
My clients LIKE me for writing well-researched white papers.
But they LOVE me for making the whole project stress-free.
The truth is, writing is only part of my job. I believe a smooth project flow is the secret to a successful white paper project. And it’s a big part of why people choose to work with me.
I only take on one white paper client per month. During that time, I dedicate my entire attention to you.
That means I can get you from kick-off to design in just four weeks.
Here’s how…
White papers vary in length from 6 to 50 pages (yes I’ve seen one!).
To simplify things, I have some standard white paper packages. This includes a basic white paper which includes 6 sections:
If you’re after something more in-depth, I can certainly create this for you. Get in touch for a fixed price quote (once quoted price will not change unless scope does).
PLUS
PLUS
*Demand Gen Report
How good would it feel to get that white paper out of the ideas list and into the “done” column?
Imagine being the proud owner of a well-researched, high-quality white paper that you can use as part of your marketing for a year or longer.
So get out your favourite pen and get ready to check “white paper” off your list (and do a little happy dance if you like).
You’re just three steps away from finally ticking white paper off your to-do list.
They are very similar, but the main differences are:
If you’re after a lead magnet, head over here.
When you choose to work with me, you get my brain dedicated to you – my headspace isn’t split between different topics or juggling a hundred tasks.
It’s all you baby!
It also means you’ll get your content sooner. Once we have our kick-off call, we can progress to final delivery in four weeks.
I am definitely a word-person, not a designer. Trust me, you wouldn’t want me near your white paper design! I do however, provide guidance for your designer on pull out quotes and suggested graphics.
When you hire me to write your white paper, you get me. From time to time, I get help with research and fact-finding, but the writing part is 100% me.
The only other part I outsource is proofreading because who can spot their own mistakes??!!
