White papers

WHITE PAPERS

White papers are perhaps THE most powerful trust-building content you can create.

Sharing your expert advice, perspectives and guidance helps your reader feel confident that you’re a reliable source of information and a trustworthy business partner. And they’re a brilliant lead-generation tool.

I’m a white paper writer so of course I’m going to be a fan. But guess who loves them even more than me?

Your customers.

79% of B2B buyers listed white papers as
the content they were most likely to
share with colleagues

*Curata

Your customers LOVE white papers

Say what you will about white papers (bland, long-winded, snooze fest), your customers are mad for them.

They eat them up like a pack of melting Tim Tams on a hot day.

71% of B2B buyers have used white papers in the last 12 months to research purchasing decisions. [Source]
White papers were the content most B2B buyers (79%) wanted to share with colleagues [Source]
Three quarters of B2B buyers are willing to share information about themselves and their company in exchange for a white paper [Source]

Hire a white paper writer to get it DONE

White papers are one of those things that sit on your to-do list for what seems like forever. Somehow you never seem to find the time, motivation, or headspace needed to write it.

Luckily for you, I actually love writing white papers! And I have the time to give it the love and attention it deserves.

Getting knee-deep in research, compiling reams of information, and then distilling it down into easy to understand language. Yep, call me a nerd but that stuff lights me up!

Prof. Dan Hunter
Executive Dean, Faculty of Law, QUT

“The best thing about working with Clare was her efficiency and intelligence. A quick discussion with her led to a clear, accurate, and interesting piece of content that I was proud to be associated with.”

I think like a marketer. I write like a journalist.

A good white paper conveys a strong point of view. It captures a unique way of looking at things. So it’s essential that the voices of your experts ring loud and true throughout.

I take a journalistic approach to writing white papers, interviewing each of your experts to understand their unique point of view, and translating that into words your customers want to hear.

Let’s face it, experts LOVE a bit of jargon. But your customers? Not so much.

I cut through the jargon and business speak to uncover your big ideas and central insights. And while I’m busy writing your white paper, my marketing brain is ticking along, looking for clever ways to integrate your brand messages.

Who’s Clare?

Nic Ferraro
Co-Founder, Stringboard

“The guide Clare wrote was well-researched, flowed naturally and had high attention to detail.”

Well-researched, white papers that build your authority

(without creating more work for you)

As a marketer you’re busy. And not just the fake “busy” you see on LinkedIn. Like for-real busy. The last thing you need is to outsource something only for it to create more work for you.

I’m not going to lie, there will be work involved. But it’s my job to keep your involvement to a minimum.

I have a simple 5 step process that keeps your whitepaper project on track.

Here’s how it works:

My simple 5 step white paper process

Step 1: Plan and outline. I work with your marketing team to find a topic that will resonate with your audience. We also pinpoint your key messages and calls to action. Then I come up with a basic outline for your white paper.
Step 2: Research. I do thorough industry, competitor, and audience research to make sure I’m across your subject matter and able to speak confidently to your experts.
Step 3: Interview your experts to get their insights out of their heads. This can be done via phone or Zoom and I can share the transcript with you for use in other marketing material.
Step 4: Writing. I work hard to capture your experts’ voices, while cutting through any unnecessary jargon. I carefully balance insights and promotion and make sure your brand messaging is clear and actionable.
Step 5: Prepare for your designer. I edit and then send to a professional third-party proofreader to make sure it is error free and polished. I also include guidance on pull-out quotes and graphic suggestions for your designer.

Catherine Xu
APAC Marketing Manager, Peakon – a Workday company

“Working with Clare is one word…easy. She is professional, does her research behind the scenes, and comes ready to transform our ideas into words.”

Sample white papers

White paper writing packages

White papers vary in length from 6 to 50 pages (yes I’ve seen one!).

To simplify things, I have some standard white paper packages. This includes a basic white paper which includes 6 sections:

Introduction
Body chapter
Body chapter
Body chapter
Conclusion
Pitch page

If you’re after something more in-depth, I can certainly create this for you. Get in touch for a fixed price quote (once quoted price will not change unless scope does).

Bright White

I'll write your white paper, you take care of the landing pages and promotional stuff

$2997 +GST

30-minute strategy call
Comprehensive research
2 x 1 hour interviews with your internal expert(s)
Professionally written white paper

Book me in!

Ultra White

I'll write your white paper as well as the essentials to get it up and running

$3497 +GST

30-minute strategy call
Comprehensive research
2 x 1 hour interviews with your internal expert(s)
Professionally written white paper

PLUS

Opt-in Landing page copy
Thank you page copy
Delivery email copy

Book me in!

Premium White

The ultimate done-for-you package to get your white paper written and promoted

$5497 +GST

30-minute strategy call
Comprehensive research
2 x 1-hour interviews with your internal expert(s)
Professionally written lead magnet

PLUS

Opt-in Landing page copy
Thank you page copy
Delivery email copy
5 email nurture sequence
2 promo blog posts
3 promo social media updates

Book me in!

75% of B2B buyers are willing to share information about themselves and their company in exchange for a white paper

*Demand Gen Report

Wipe that white paper off your list. For good.

How good would it feel to get that white paper out of the ideas list and into the “done” column?

Imagine being the proud owner of a well-researched, high-quality white paper that can be used as part of your marketing for a year or longer.

So get out your favourite pen and get ready to check “white paper” off your list (and do a little happy dance if you like).

Three simple steps to get started

You’re just three steps away from finally ticking white paper off your to-do list.

Choose your package
Share your insights
Bring in the leads

Book me in

FAQs

Can I have more than 6 sections in my white paper?

Sure! My standard packages include a 6 section white paper (around 3,000 words). But I can make it as long or short as you like. Book a free 15-minute chat and we can scope it out together.

How long does it take?

My simple five-step white paper process means we can get your white paper done within four weeks.

Week 1: Strategy call, interviews and research

Week 2: Writing

Week 3: Reviews

Week 4: Reviews and sign off

When can you start?

I take on a maximum of two white paper jobs per month so I can give each one my full attention. This means I normally have a 4-6 week lead time.

Once your 50% deposit is paid, you’ve locked your spot in and I’ll give you a detailed run-down of the delivery timeline.

White papers

WHITE PAPERS

79% of B2B buyers listed white papers as
the content they were most likely to
share with colleagues

Your customers LOVE white papers

Hire a white paper writer to get it DONE

“The best thing about working with Clare was her efficiency and intelligence. A quick discussion with her led to a clear, accurate, and interesting piece of content that I was proud to be associated with.”

I think like a marketer. I write like a journalist.

“The guide Clare wrote was well-researched, flowed naturally and had high attention to detail.”

Well-researched, white papers that build your authority

My simple 5 step white paper process