When writing a testimonial or case study, it’s tempting to make your product or service the hero. But there’s a better way.

By putting your client at the heart of your case study or testimonial writing, you take your readers on a journey, from problem to solution. This is a powerful way for your potential customers to picture themselves in a future state – with your solution making life easier, better, and more enjoyable for them.

Sounds simple but the problem is, when you write it yourself you have an unconscious brand bias. As a marketer, you live and breathe your brand and it’s natural to want to put your brand messages at the forefront.

You need an outside view.

A unbiased voice removed from the pressures of your sales and marketing machine.

Someone who can craft a story around your case study and pull out the golden nuggets. Firmly squashing any niggling hesitations that are holding your prospects back from buying.

Your customers LOVE case studies. 78% of people use case studies to research purchasing decisions. But they don’t just download them, they actually read them too! Case studies have a 83% completion rate compared with other sales content.

The thing is, your customers have a pretty finely tuned BS radar. They can usually spot marketing spin from a mile away.

I write case studies and testimonials that sound like your customers (because they are your customers words). I take a journalistic approach, conducting in-depth interviews to uncover the journey they took to becoming your biggest advocate.

I take careful note not only of what your clients say, but how they say it.

I retain the key words, phrases, and language they use. Resulting in authentic-sounding cases studies and testimonials that target specific objections and show real results.

Great question! Both are valuable marketing content, but serve different purposes.

• Testimonials are short, direct quotes from customers. They usually focus on one aspect of your value proposition and can be used to alleviate buyer anxiety at critical steps of the purchase process. Think of them as bite-sized pieces of proof that you’ll do what you say you will do.
• Case studies (or client success stories) take a deeper, wholistic look at the problem your customer faced and how your product or service solved it. They (ideally) give measurable results and tangible outcomes.

Many of my clients use both case studies and testimonials on their website, but in different places. The beauty of this approach is you can interview your clients once and create both types of content. This can be a cost effective way to get two pieces of content at once.

This includes:

Package cost = $895

Read more about my rates or get in touch for a quote based on your requirements.