When writing a testimonial or case study, it’s tempting to make your product or service the hero. But there’s a better way.
By putting your client at the heart of your case study or testimonial writing, you take your readers on a journey, from problem to solution. This is a powerful way for your potential customers to picture themselves in a future state – with your solution making life easier, better, and more enjoyable for them.
Sounds simple but the problem is, when you write it yourself you have an unconscious brand bias. As a marketer, you live and breathe your brand and it’s natural to want to put your brand messages at the forefront.
You need an outside view.
A unbiased voice removed from the pressures of your sales and marketing machine.
Someone who can craft a story around your case study and pull out the golden nuggets. Firmly squashing any niggling hesitations that are holding your prospects back from buying.