When you ask most people in your organisation if they want more content, it’s like an office production of Oliver Twist. “More!” they cry.
They know as well as you do that writing original articles that are useful, authoritative, and engaging is a powerful way to build trust with customers and prospects.
But when it comes to the doing bit? The sitting down and writing part?
Your leaders and internal subject matter experts are busy. They’re focused on developing products and making your company money. Bottom line is they don’t see writing articles as part of their job.
So don’t make it their job.
Get the help of a professional article writing service.