B2B content marketing is a long game. People might not need you today, but one day they will.
It’s about showing you really know your industry, your customers’ problems and have real solutions for solving them. And when the time comes for that problem to be solved, who’s brand is at the tip of their tongue?
But for that to happen you have to show up. In all kinds of places. Email inboxes, Google searches and yes urgh…even on social media. You have to write lots of content in different formats. Articles, eBooks, emails, whitepapers, case studies.
Yup, It’s a lot.
But a solid content writer can help.