When I’m writing whitepapers I sometimes wish I was working with a different kind of white paper. The big blank kind. The kind that is pegged on easels in preschools everywhere, crying out to be covered in big globs of…
As much as we’d all love to think we’re the next James Patterson or Arianna Huffington, the reality is we’re content marketers. We write content to sell stuff. So there’s absolutely no point pouring hours of time and love into…
If your content isn’t getting the eyeballs it deserves, a weak intro may be to blame. Here are 7 tips for writing an intriguing intro that hooks readers in and gets their fingers scrolling (all the way down to your…