Clare Hastings is a content writer for brands who have insights and ideas to share. A journalist-slash-marketer, she liberates your leaders' expertise, and writes articles, eBooks, whitepapers and case studies to position your brand as a trusted authority.
5 things you learned in kindy that’ll help you create better whitepapers
When I’m writing whitepapers I sometimes wish I was working with a different kind of white paper. The big blank kind. The kind that is pegged on easels in preschools everywhere, crying out to be covered in big globs of…
3 reasons your customers say NO to being in a case study [+ tips to win them over]
I have a confession. I’m rubbish at influencing. I was never good at it in the corporate world. I never successfully managed to negotiate a pay rise or get them to spring for the fancy stand up desk.. It was…
How to find the perfect customer for your next case study
The process of writing a case study begins long before pen hits paper. It starts with a decision that can make or break your case study…choosing a customer. Choose the right customer and your prospects will feel connected, engaged and…
