With the phasing out of cookies, capturing first-party data such as email addresses is becoming more important than ever. Research from Google and Boston Consulting Group found that those using first-party data for key marketing functions achieved up to a…
Your opt-in page is one of the most important parts of marketing your lead magnet. You can craft the most targeted, enticing social campaign to lead your prospects there, but if your opt-in page doesn’t compel them to fill in…
When I’m writing whitepapers I sometimes wish I was working with a different kind of white paper. The big blank kind. The kind that is pegged on easels in preschools everywhere, crying out to be covered in big globs of…
I have a confession. I’m rubbish at influencing. I was never good at it in the corporate world. I never successfully managed to negotiate a pay rise or get them to spring for the fancy stand up desk.. It was…
