Clare Hastings is a content writer for brands who have insights and ideas to share. A journalist-slash-marketer, she liberates your leaders' expertise, and writes articles, eBooks, whitepapers and case studies to position your brand as a trusted authority.
5 Reasons Your Content is Tanking [and how to turn it around]
As much as we’d all love to think we’re the next J.K Rowling or Arianna Huffington, the reality is we’re content marketers. We write content to sell stuff. So there’s absolutely no point pouring hours of time and love into…
29 Ways to Repurpose Content to Boost Your Reach (and Save Your Budget)
You know you need more content to keep your customers engaged. But that doesn’t mean you need to be writing more. Here are 29 ways to repurpose content so you can keep more money in your marketing purse. If you…
The Marketer’s Guide to Subject Matter Experts
Creating content that shares the deep knowledge your employees have is a powerful way to position your people, and your brand, as an authority. It not only shows what you know, but that you are willing to share it (for…
How to Write an Irresistible Intro That Hooks Readers In
If your content isn’t getting the eyeballs it deserves, a weak intro may be to blame. Here are 7 tips for writing an intriguing intro that hooks readers in and gets their fingers scrolling (all the way down to your…
Can You Outsource Content AND Retain Your Authentic Voice?
I have no problem outsourcing my tax. I don’t think Jacinda Ardern has any less credibility because she uses a speech writer. And I’m very comfortable that people know I get a plumber round to fix my toilet. So why…
3 Things Top Performing B2B Content Marketers Do Differently
Content marketing has firmly embedded itself into the core marketing strategies of B2B companies around the world, with 89% of us using content as part of our tactics to attract more customers. However, only 25% of B2B organisations rate their…