Clare Hastings is a content writer for brands who have insights and ideas to share. A journalist-slash-marketer, she liberates your leaders' expertise, and writes articles, eBooks, whitepapers and case studies to position your brand as a trusted authority.
I downloaded 50 lead magnets. Here’s how B2B tech brands are nurturing their prospects in 2022.
With the phasing out of cookies, capturing first-party data such as email addresses is becoming more important than ever. Research from Google and Boston Consulting Group found that those using first-party data for key marketing functions achieved up to a…
5 lead magnet opt-in pages to inspire Marketers who are fresh out of ideas
Your opt-in page is one of the most important parts of marketing your lead magnet. You can craft the most targeted, enticing social campaign to lead your prospects there, but if your opt-in page doesn’t compel them to fill in…
5 things you learned in kindy that’ll help you create better whitepapers
When I’m writing whitepapers I sometimes wish I was working with a different kind of white paper. The big blank kind. The kind that is pegged on easels in preschools everywhere, crying out to be covered in big globs of…
