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As much as we’d all love to think we’re the next J.K Rowling or Arianna Huffington, the reality is we’re content marketers. We write content to sell stuff. So there’s absolutely no point pouring hours of time and love into writing an article for your company blog if it doesn’t have all the juicy content…
If your content isn’t getting the eyeballs it deserves, a weak intro may be to blame. Here are 7 tips for writing an intriguing intro that hooks readers in and gets their fingers scrolling (all the way down to your call to action). You’ve just written a compelling piece of content. It’s insightful, valuable…