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When I’m writing whitepapers I sometimes wish I was working with a different kind of white paper. The big blank kind. The kind that is pegged on easels in preschools everywhere, crying out to be covered in big globs of bright paint. I know, writing whitepapers and fingerpainting is a strange link. But stick with…
I have a confession. I’m rubbish at influencing. I was never good at it in the corporate world. I never successfully managed to negotiate a pay rise or get them to spring for the fancy stand up desk.. It was only once I had kids that I learned the true art of negotiation. My most…
The process of writing a case study begins long before pen hits paper. It starts with a decision that can make or break your case study…choosing a customer. Choose the right customer and your prospects will feel connected, engaged and intrigued. But choose the wrong one and all that hard work (and possibly money) goes…
As much as we’d all love to think we’re the next James Patterson or Arianna Huffington, the reality is we’re content marketers. We write content to sell stuff. So there’s absolutely no point pouring hours of time and love into writing an article for your company blog if it doesn’t have all the juicy content…
You know you need more content to keep your customers engaged. But that doesn’t mean you need to be writing more. Here are 29 ways to repurpose content so you can keep more money in your marketing purse. If you have subject matter experts within your organisation, you’ve probably realised by now that creating content…
Creating content that shares the deep knowledge your employees have is a powerful way to position your people, and your brand, as an authority. It not only shows what you know, but that you are willing to share it (for free) to genuinely help people. By empowering people solve challenges, work smarter, and feel more…