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3 reasons your customers say NO to being in a case study [+ tips to win them over] I have a confession. I’m rubbish at influencing. I was never good at it in the corporate world. I never successfully managed to negotiate a pay rise or get them to spring for the fancy stand up…
How to find the perfect customer for your next case study The process of writing a case study begins long before pen hits paper. It starts with a decision that can make or break your case study…choosing a customer. Choose the right customer and your prospects will feel connected, engaged and intrigued. But choose the…
5 reasons your content is tanking [and how to turn it around] As much as we’d all love to think we’re the next James Patterson or Arianna Huffington, the reality is we’re content marketers. We write content to sell stuff. So there’s absolutely no point pouring hours of time and love into writing an article…
29 ways to repurpose content to boost your reach (and save your budget) You know you need more content to keep your customers engaged. But that doesn’t mean you need to be writing more. Here are 29 ways to repurpose content so you can keep more money in your marketing purse. If you have…
Creating content that shares the deep knowledge your employees have is a powerful way to position your people, and your brand, as an authority. It not only shows what you know, but that you are willing to share it (for free) to genuinely help people. By empowering people solve challenges, work smarter, and feel more…
How to write an irresistible intro that hooks readers in If your content isn’t getting the eyeballs it deserves, a weak intro may be to blame. Here are 7 tips for writing an intriguing intro that hooks readers in and gets their fingers scrolling (all the way down to your call to action). You’ve…