Trust is the new currency in the digital age. People buy from people they like, but they spend big with people they trust.
Writing expert content is one of the best ways to build trust with your customers.
But here’s the thing. Writing this kind of content eats up a fair chunk of your time.
Using a website content writing service is a smart way to create this kind of content. Whether it’s for a one off article or a longer form guide, I can help you write content that will position your brand as a trusted authority (without creating more work for you).
*Nielsen Research
On-the-pulse articles to build your brand’s reputation as a trusted authority.
Practical, comprehensive guides jam packed with tangible tips.
Persuasive proof of your company’s value to turn fence-sitting prospects into eager customers.
Thought-provoking, in-depth analysis of emerging trends and technology in your industry.
Credibility-boosting thought leadership tailored for the world’s most powerful B2B network.
Authentic reviews from your happy customers to establish powerful social proof.
*Forbes.com
I help marketing managers and business leaders position their brand as a trusted authority through expert content.
I take a journalistic approach to writing content, working with people within your organisation to unlock the insights trapped in their heads. (I guess you could call me a knowledge freedom fighter?)
Technology companies, business consultants and professional services are my sweet spot. But I love working with all sorts of brands who want to help their customers work more effectively.
This is not a cut-price website content writing service. Every piece of content I create is based on your expertise and includes your unique perspectives. No mashing together articles I find on Google, no recycling content that your customers have heard a million times.
Just brand-boosting, problem-solving content that will position you as a trusted partner.
Writing has been at the core of what I do for as long as I can remember.
I have a B.A in Journalism with a 10+ year career in marketing for professional services, government and law.
This powerful combination has given me the editorial eye to find the best angle for your content, and the marketing know-how to highlight your brand in all the right places.
You want content that is going to deliver results. So when it comes to your turn to speak at Monday’s meeting, you have impressive engagement stats, sky-high open rates, and a shit tonne of leads.
You want content that puts your brand in the spotlight. Content that will score you some easy wins but also create a sustained connection.
And there’s one important thing you DON’T want.
You don’t want this content to create more work for you (if you did you’d mentor an in-house content writer).
You want someone who can quickly understand your brand, your customers and your goals. And come up with smart ideas for content that might occasionally break the rules, but not the bank.
Not much to ask, eh?
*Edelman
The best thing about working with Clare was her efficiency and intelligence. A quick discussion with her led to a clear, accurate, and interesting article that I was proud to be associated with. This was in a technical area that is tricky to understand, and harder still to make into an interesting story.
Clare’s writing was compelling and clear, with a distinctive voice that even sounded like me. I had the distinct impression that I’d actually written the article – even though I knew I hadn’t!
I would definitely recommend Clare as a content writer, she is a pleasure to work with.
Clare was very good at converting both what I said and the intent behind it into accurate, concise content with a similar “voice”. She asked insightful, open questions and let the conversation flow nicely.
I especially liked her convenient booking system, Clare’s flexibility to speak early or late in the day was great.
Clare was very easy to work with. She did a high quality job, efficiently and I would recommend her without hesitation.
We hired Clare to solve a business problem – how can we engage and communicate with our customers in a sustained and meaningful way? Clare’s content has helped us overcome this challenge.
Clare can pinpoint an angle that hooks readers in. She has an amazing eye for balancing information and promotion, and is an expert at using brand messaging in a way that doesn’t turn readers off.
I’d recommend Clare to any organisation that has expertise to share. She has the unique ability to take your content to the next level.
I knew we needed content for our business but always struggled to find time to write and wasn’t much good at it either! Because so much of what we do relies on our own knowledge, I was worried that an outsourced content writer wouldn’t capture the essence of what we do.
Clare absolutely nailed my tone of voice, she totally understood our offering and I didn’t have to keep explaining things – she just got it.
The whole process only required minimal time and input from me and the end result was an engaging article that perfectly captured my ideas.
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