Stale, formulaic case studies getting you nowhere?
Your generic “challenge-solution-results” case study may check the box, but it lacks impact.
For customer stories that close deals and win hearts, you need more than a template.
You need a storyteller.
Hi, I’m Clare Hastings, an award-winning case study writer with a degree in Journalism and a 15+ year career in communications and marketing.
As an experienced interviewer, I know how to get those golden nuggets from your customers. With my marketing hat on, I am constantly on the lookout for opportunities to showcase your brand.
And I bring it all together with a beautifully crafted customer story that brings your readers on a journey. One that ends by firmly squashing any niggling hesitations that are holding your prospects back from buying.
I understand how important maintaining a good relationship with your customer is. You might be a little hesitant to trust that to a freelancer, and I totally get it.
Rest assured, I will represent your brand with complete professionalism. I am highly experienced talking to a wide range of people – from the shop floor all the way to the top floor.
When I speak to your customer I am acting as an extension of your team. From what I wear to how I speak, I will make sure your brand’s reputation is not only protected but also enhanced.
So why is an interview so important?
Speaking directly to your customer allows me to guide the conversation. Sometimes, customers can be a little hesitant which is understandable. I can help put them at ease – I’ve been told my interviews feel more like a relaxed chat than a formal interview.
An interview allows me ask follow up questions until I get those “golden” quotes for your case study.
This is an important part of my process and a big reason why clients come back to me again and again for case studies.
The truth is, writing words is only part of my job. I believe a smooth project flow is the secret to a successful case study project. And it’s a big part of why people choose to work with me.
My clients like me for writing their case studies. But they LOVE me for making the project stress-free.
I’m a bit of an organisation nerd and put a lot of effort into making my projects run smoothly. Which is great news for you because it means less work for you AND your case study sooner.
This not only means a quicker turnaround for your case study – it also means I represent your brand in a professional and polished way. You can have total peace of mind that your brand’s image is always my top priority.
Here’s how a typical case study works.
$995.00 AUD
A professionally written case study that tells a story of transformation.
Note: Please make sure you have a customer in mind before you click “Add to Cart”. I will send you a briefing form for you to tell me about them and then we can book in an interview.
Each case study includes:
If you’re still figuring out who to feature in your case study (or you just want to check that I’m a real person) I’m happy to chat.
Choose a time below and we can chat about process, timing and next steps.
I prefer to do the interview myself as it allows me to guide the conversation and ask follow up questions until I get those “golden” quotes. If there are specific areas you’d like me to cover, I will find these out beforehand.
I understand how crucial it is to protect your relationship with your valued customers and I will represent your brand with complete professionalism. I am highly experienced talking to a wide range of people including C-suite executives.
