Insightful content that positions your brand as a trusted authority

How much do your customers trust you?

Trust is the new currency in the digital age. People buy from people they like, but they spend big with people they trust.

Writing expert content is one of the best ways to build trust with your customers.

But here’s the thing. Writing this kind of content eats up a fair chunk of your time.

Using a website content writing service is a smart way to create this kind of content. Whether it’s for a one off article or a longer form guide, I can help you write content that will position your brand as a trusted authority (without creating more work for you).

Start building authority

85% of consumers regularly seek out
trusted expert content
when considering a purchase

*Nielsen Research

Professional content writing services

(that show off all your brainy bits)

Articles & Blog Posts

On-the-pulse articles to build your brand’s reputation as a trusted authority.

eBooks & Guides

Practical, comprehensive guides jam packed with tangible tips.

Case Studies

Persuasive proof of your company’s value to turn fence-sitting prospects into eager customers.

Whitepapers

Thought-provoking, in-depth analysis of emerging trends and technology in your industry.

LinkedIn Articles

Credibility-boosting thought leadership tailored for the world’s most powerful B2B network.

Testimonials

Authentic reviews from your happy customers to establish powerful social proof.

“No one will buy FROM you
until they buy INTO you.”

*Forbes.com

Hey, I'm Clare

website-content-writing-service-clare-hastings

I help marketing managers and business leaders position their brand as a trusted authority through expert content.

I take a journalistic approach to writing content, working with people within your organisation to unlock the insights trapped in their heads. (I guess you could call me a knowledge freedom fighter?)

Technology companies, business consultants and professional services are my sweet spot. But I love working with all sorts of brands who want to help their customers work more effectively.

This is not a cut-price website content writing service. Every piece of content I create is based on your expertise and includes your unique perspectives. No mashing together articles I find on Google, no recycling content that your customers have heard a million times.

Just brand-boosting, problem-solving content that will position you as a trusted partner.

I think like a marketer. I write like a journalist.

Writing has been at the core of what I do for as long as I can remember.

I have a B.A in Journalism with a 10+ year career in marketing for professional services, government and law.

This powerful combination has given me the editorial eye to find the best angle for your content, and the marketing know-how to highlight your brand in all the right places.

My approach to content

Enough about me, let's talk about you.

You want content that is going to deliver results. So when it comes to your turn to speak at Monday’s meeting, you have impressive engagement stats, sky-high open rates, and a bucket-load of leads.

You want content that puts your brand in the spotlight. Content that will score you some easy wins but also create a sustained connection.

And there’s one important thing you DON’T want.

You don’t want this content to create more work for you (if you did you’d mentor an in-house content writer).

You want someone who can quickly understand your brand, your customers and your goals. And come up with smart ideas for content that might occasionally break the rules, but not the bank.

Not much to ask, eh?

Let’s strategise

B2B buyers are likely to PAY MORE
to work with companies who have
clearly articulated their vision
through thought leadership

*Edelman

I've helped build authority for...

True Potential - Write My Content Client

Legal Innovation Tech Fest - Write My Content Clients

Prof. Dan Hunter
Executive Dean, Faculty of Law, QUT

“Clare’s work is nothing short of masterful”

The best thing about working with Clare was her efficiency and intelligence. A quick discussion with her led to a clear, accurate, and interesting article that I was proud to be associated with. This was in a technical area that is tricky to understand, and harder still to make into an interesting story.

Clare’s writing was compelling and clear, with a distinctive voice that even sounded like me. I had the distinct impression that I’d actually written the article – even though I knew I hadn’t!

I would definitely recommend Clare as a content writer, she is a pleasure to work with.

Elley Nott
Head of Marketing & Communications, Medical Director

“Clare’s added so much value to our business in such a short time”

When I first spoke to Clare, I had a feeling she’d surpass every expectation I had. And I wasn’t wrong.

Clare’s writing is phenomenal. But it’s the time she takes to understand a project inside out, the research, and the clear labour of love that goes into every word choice, that makes her indispensable.

Clare’s added so much value to our business in such a short time, I can’t thank her enough.

Jenny White
Managing Partner, True Potential Sales

“Clare absolutely nailed my tone of voice”

I knew we needed content for our business but always struggled to find time to write and wasn’t much good at it either! Because so much of what we do relies on our own knowledge, I was worried that an outsourced content writer wouldn’t capture the essence of what we do.

Clare absolutely nailed my tone of voice, she totally understood our offering and I didn’t have to keep explaining things – she just got it.

The whole process only required minimal time and input from me and the end result was an engaging article that perfectly captured my ideas.

Chris Carroll
CEO and Founder, The Eventful Group

“An amazing eye for balancing information and promotion”

We hired Clare to solve a business problem – how can we engage and communicate with our customers in a sustained and meaningful way? Clare’s content has helped us overcome this challenge.

Clare can pinpoint an angle that hooks readers in. She has an amazing eye for balancing information and promotion, and is an expert at using brand messaging in a way that doesn’t turn readers off.

I’d recommend Clare to any organisation that has expertise to share. She has the unique ability to take your content to the next level.

Content marketing tips & tricks

Insightful content that positions your brand as a trusted authority

Insightful content that positions your brand as a trusted authority

How much do your customers trust you?

85% of consumers regularly seek out
trusted expert content
when considering a purchase

Professional content writing services

Articles & Blog Posts

eBooks & Guides

Case Studies

Whitepapers

LinkedIn Articles

Testimonials