Insightful content that positions your brand as a trusted authority

How much do your customers trust you?

Trust is the new currency in the digital age. People buy from people they like, but they spend big with people they trust.

Writing expert content is one of the best ways to build trust with your customers.

But here’s the thing. Writing this kind of content eats up a fair chunk of your time.

Using a website content writing service is a smart way to create this kind of content. Whether it’s for a one off article or a longer form guide, I can help you write content that will position your brand as a trusted authority (without creating more work for you).

Start building authority

85% of consumers regularly seek out
trusted expert content
when considering a purchase

*Nielsen Research

Professional content writing services

(that show off all your brainy bits)

Articles & Blog Posts

On-the-pulse articles to build your brand’s reputation as a trusted authority.

eBooks & Guides

Practical, comprehensive guides jam packed with tangible tips.

Case Studies

Persuasive proof of your company’s value to turn fence-sitting prospects into eager customers.

Whitepapers

Thought-provoking, in-depth analysis of emerging trends and technology in your industry.

LinkedIn Articles

Credibility-boosting thought leadership tailored for the world’s most powerful B2B network.

Testimonials

Authentic reviews from your happy customers to establish powerful social proof.

“No one will buy FROM you
until they buy INTO you.”

*Forbes.com

Hey, I'm Clare

website-content-writing-service-clare-hastings

I help marketing managers and business leaders position their brand as a trusted authority through expert content.

I take a journalistic approach to writing content, working with people within your organisation to unlock the insights trapped in their heads. (I guess you could call me a knowledge freedom fighter?)

Technology companies, business consultants and professional services are my sweet spot. But I love working with all sorts of brands who want to help their customers work more effectively.

This is not a cut-price website content writing service. Every piece of content I create is based on your expertise and includes your unique perspectives. No mashing together articles I find on Google, no recycling content that your customers have heard a million times.

Just brand-boosting, problem-solving content that will position you as a trusted partner.

I think like a marketer. I write like a journalist.

Writing has been at the core of what I do for as long as I can remember.

I have a B.A in Journalism with a 10+ year career in marketing for professional services, government and law.

This powerful combination has given me the editorial eye to find the best angle for your content, and the marketing know-how to highlight your brand in all the right places.

My approach to content

Enough about me, let's talk about you.

You want content that is going to deliver results. So when it comes to your turn to speak at Monday’s meeting, you have impressive engagement stats, sky-high open rates, and a bucket-load of leads.

You want content that puts your brand in the spotlight. Content that will score you some easy wins but also create a sustained connection.

And there’s one important thing you DON’T want.

You don’t want this content to create more work for you (if you did you’d mentor an in-house content writer).

You want someone who can quickly understand your brand, your customers and your goals. And come up with smart ideas for content that might occasionally break the rules, but not the bank.

Not much to ask, eh?

Let’s strategise

B2B buyers are likely to PAY MORE
to work with companies who have
clearly articulated their vision
through thought leadership

*Edelman

I've helped build authority for...

True Potential - Write My Content Client

Legal Innovation Tech Fest - Write My Content Clients

Writing samples

Elley Nott
Head of Marketing & Communications, Medical Director

“Clare’s writing is phenomenal, but it’s the time she takes to understand a project inside out, the research, and the clear labour of love that goes into every word choice, that makes her indispensable.”

Jenny White
Managing Partner, True Potential Sales

“Clare absolutely nailed my tone of voice, she totally understood our offering and I didn’t have to keep explaining things – she just got it.”

Agnieszka Guse
Chartered Accountant

“Clare was very clear about timelines and expectations and got back to me faster than I expected.”

Verity White
Legal Counsel & Automation Coach, Telstra

“Clare is relaxed and friendly, she put me at ease and made me feel comfortable throughout the process.”

Content marketing tips & tricks

Insightful content that positions your brand as a trusted authority

Insightful content that positions your brand as a trusted authority

How much do your customers trust you?

85% of consumers regularly seek out
trusted expert content
when considering a purchase

Professional content writing services

Articles & Blog Posts

eBooks & Guides

Case Studies

Whitepapers

LinkedIn Articles

Testimonials